Welcome to ALAKAI
“Alakai was born to offer ethical, earth-friendly clothing for every woman and child; ultimately creating a better future for your children and mine. This brand is so much more than a brand; it has become my life’s work and my gift to humans who deserve better - both makers and consumers.”
~ Amy, Founder and Creative Director.
ALAKAI STORY
Created for women who love beauty, quality, and purpose.
Before launching Alakai, Amy spent nearly two decades working in Sydney’s fashion district, Surry Hills. With roles in graphic design, e-commerce, and digital marketing for prominent labels, it was there that she became disillusioned by the harsh realities of the fast fashion industry.
Years later, after having her first baby in 2014, Amy struggled to find children’s wear that met her wish list. She longed for unique styles that were comfortable for children while also being made responsibly. With so many boxes to tick, it seemed an impossible mission.
Undeterred, she set out to design her own ethical children’s wear. She crafted a few garments, testing the waters on Instagram and at local markets to establish whether there was a demand. Unquestionably, there was.
In 2015, the brand was founded and the story of Alakai had only just begun, every piece thereafter telling its own tale of beauty and purpose.
ALAKAI ETHICS
All about effortless, eternal ethical pieces.
Alakai was founded on values and purpose to create change in the industry and the world at large.
From ethical manufacturing to creating our own sustainable, artisanal fabrics, we have carefully created a supply chain on the foundation of humanity and respect, whilst consciously and profoundly reducing the eco-footprint that commonly shadows the fashion industry.
Alakai collections are thoughtfully and slowly made by family-owned factories throughout India and Asia, all with whom we work very closely to ensure our makers are truly aligned and following our values of ethical, responsible, and sustainable manufacturing.
We support artisan craft and fair trade. Our makers receive responsible wages, and work legitimate hours in a clean, healthy, and safe environment.
Let’s celebrate the makers who make this world so beautiful through fashion.
ALAKAI QUALITY
Durability disguised as beauty.
Alakai pieces are made slowly with care and love. They run in minimal batches, rather than being churned out by the hundreds. Each seam is sewn carefully to stand the test of time so your items will remain intact for generations to come.
While many factories are on strict time schedules to meet the fast fashion demands, our approach is very different. We encourage our makers to move slowly and carefully with precision, so you know your pieces will last a lifetime.
ALAKAI CRAFTMANSHIP
Honest, artisanal and beautiful workmanship.
Our supply chain is yours, and we aim to be fully transparent with you, bringing you behind the seams and scenes of Alakai.
When you purchase an Alakai piece, you have the confidence of knowing how and where your garments were made. We involve you in every step of the process, from fabric printing to packaging.
It takes six months for a block print to be developed, approved, carved, established, and for the final fabric to come to life.
Our artisans use ancient sewing and printing techniques. This is a slow, intentional approach that results in a better quality, well-made product.
Our prints are exclusively designed by and for Alakai, creating conscious, unique pieces for you to love.
ALAKAI EARTH
Drawing inspiration from, and giving back to Mother Earth.
We make it our priority to reduce our environmental impact at every level of sampling, production, and transit. We are consistently working towards elevating each stage, and closing the loop to build a better world.
Using natural fibres and eco-friendly dyes, we create limited collections to be loved and treasured in your wardrobe forever. By designing and releasing only 1-3 collections per year, each piece is highly sought-after so you can be certain no garment is ever sent to landfill.
Our design aesthetic is timeless and intentional, escaping and exceeding trends. Alakai pieces stand the test of time and allow you to create your own capsule wardrobe. Our elevated manufacturing processes see that the garments are well-made, durable, and long-lasting, which means you can buy less and buy better. By actively managing fabric operations, we only ever produce enough textiles for the stock that is needed.
All our collections arrive polybag free, and all orders are delivered to you in compostable and recyclable satchels. Our thank you notes are crafted from recycled paper.